AI Insights · Timothy · July 2024
Top 5 Beauty Retail Apps in Colombia - Q2 2024
Discover the performance of the top 5 beauty retail apps in Colombia during Q2 2024, with insights on downloads, revenue, and active users.
During the second quarter of 2024, the top beauty retail apps in Colombia showcased varied performances across key metrics such as downloads and active users. Below, we delve into the specifics for each app, providing insights based on Sensor Tower data.
Perfumerías DRUNI experienced fluctuating weekly downloads, peaking at 381 in mid-April and maintaining a general range between 100 to 250 downloads per week. Active users exhibited a steady increase, growing from 664 at the start of April to 1K by the end of June.
IPSY: Personalized Beauty had a modest download performance, with numbers generally below 25 downloads per week. Active users showed a slight upward trend, starting at 12 in early April and reaching 43 by the end of June.
Nykaa – Makeup/Beauty Shopping saw minimal downloads, with a peak of 36 in mid-May. Active users remained relatively stable, fluctuating between 199 and 242 throughout the quarter.
Nykaa Fashion - Shopping App had low download numbers, generally under 10 per week, and did not show significant active user data for the reported weeks.
Dossier Perfumes recorded very low download numbers, with a peak of 5 in mid-May. Active user data was not available for this period.
For more comprehensive insights and detailed analytics, visit Sensor Tower.
